When Perfumania.com first came online, being one of the few Web-based retailers of designer scents was enough to keep the traffic flowing. But as competitors crowded their online space, Perfumania needed a new image to entice customers and help them retain their edge. That's when they came to us for a fresh look to add some spice to their scents.
To help Perfumania.com stand out from the competition, we redesigned a new look and feel to reflect the luxury of name-brand scents while tastefully highlighting its discount pricing. We redesigned its color palette to create a sleeker, more sophisticated feel, and replaced text-heavy banners with vibrant faces to capture the experience of wearing fine perfume. Using Flash, we created a rotating gallery highlighting top brands to engage customers and draw them deeper into the site.
For Perfumania, the new look is an image that makes scents.