To coincide with the rebranding of Kipling North America, www.kipling-usa.com was designed to reflect the fun, energetic and spirited side of the Kipling woman. This dynamically built full-screen flash site helps to capture the spirit of the lifestyle brand, while showcasing the function and style of each unique handbag collection.
The site also leverages Kipling's partnership with Fergie, "The Dutchess," who guest designed her own Fergie for Kipling Collection. By using full screen behind-the-scenes video and photography from her Fergie for Kipling photo shoot, we bring consumers closer to Fergie, while strengthening their connection and affinity for the Kipling brand.