Flip.com came to ID Society as their one-stop to raise awareness about their brand. It was a no-brainer for ID Society to join forces with Facebook. What better way to broaden Flip.com's audience than by collaborating with the premier social networking site? ID Society generated the application, "Flip Your Pics," which is now up and running on Facebook. Now Flip users can scrapbook, draw on their pics and more. The best part? Non-flip.com users are now getting in on the action.