Their brands are world-renowned: Crown Royal Canadian Whisky, Johnnie Walker, Baileys Original Irish Cream, and Tanqueray, just to name a few.
The markets are as diverse as their brands, with sales and distribution in over 180 territories worldwide.
As a world leader in spirits marketing and social responsibility initiatives, Diageo has plenty of stories to tell. As a strategic interactive marketing partner, we support multiple Diageo brands. We manage ongoing promotional, loyalty and web marketing campaigns, assist in product launches, perform relationship marketing activities, and regularly develop a multitude of vibrant, on-brand Web sites, providing engaging creative design married to agile and responsive technology.
Over the past year, our highly responsive, client-first attitude has helped Diageo facilitate dynamic and ever-changing sponsorships with both the VH1 program Baileys THE SET and their Crown Royal Championship Racing motor sports initiatives with IROC, Grand American and the Nextel Cup with Rousch Racing and Kurt Busch.
Maintaining a position as an industry leader across continents requires BIG vision and an equal commitment to quality. We were honored when Diageo first chose IDS to help design and support their diverse interactive marketing programs and are proud of our continued partnership.