When Kipling wanted to establish the brand in the USA, they turned to ID Society to develop its first USA Web site. Leveraging guest designer and pop icon Fergie, we created a site that emphasizes the brand’s laid-back, fun lifestyle, appealing to Kipling’s young, casual chic audience. Along with Fergie’s new line, the site also offers an interactive look at their entire line of bags including the If/Basic, City, Club and Gorilla Girlz collections.

The site’s background offers beautifully captured photographs that align well with the spirit of the Kipling lifestyle and express a sense of youth and fun. This new, fresh look successfully engages visitors, helping to increase awareness among an American audience.

The Web site was developed to transform to e-commerce in 2008. For now, a store locator allows visitors looking to purchase a bag from one of the collections now to find the nearest retail outlet.

We recently launched Nautica.com and we’re quite proud of it. The site is built in Flash and is integrated with Nautica’s beautiful advertising campaign imagery to connect users with the brand. We worked hard to ensure the site’s content is separated from the Flash presentation and is therefore accessible via any device that can read XHTML. ID Society built the Web site intending for it to grow into a full e-commerce site in the future, allowing it to offer a more complete online experience.

You can find some of our other work for Nautica below
The Deck Shirt
Nautica Jeans Co.
Live N Jeans

We recently had another opportunity to work with Nautica Jeans Co., and this time it was on the design and build of promotional and sweepstakes Web site Live N Jeans. The site features video “Webisodes” and exclusive streaming music tracks, and users are encouraged to comment on and share the videos with their friends. The challenge in this project was mixing engaging Flash design for the video content with the open-source, WordPress-powered commenting system.

Check out the site and register for the Live N Jeans sweepstakes for your chance to win a night out on the town with your friends in Los Angeles, Miami, Chicago, or New York City.

NYC, October 26, 2005 - The Crown Royal brand team at Diageo of North America tasked ID Society, their interactive agency of record, and Sharpleft, an integrated marketing and video production company, to bring the excitement of Crown Royal alive through a new video section of the web site, www.crownroyal.com. The site offers video programming created by Sharpleft and delivered to all true Crown Royal fans through four online channels: Championship Racing, Royal Livin’, Crown Worthy, and El Rey. Multiple shows and episodes are available through each channel.

ID Society designed and created the player and the interface for Crown Royal Television using Macromedia Flash’s recently enhanced digital video capabilities. This scalable solution delivers full-motion brand marketing over the Internet. The interface is designed to provide easy access to episodes, shows and channels which encompass the full breadth of Crown Royal’s marketing efforts.

Sharpleft has created fresh and innovative programming that will allow Crown Royal to break through the clutter, solidify brand equity, giving them the ability to successfully compete in an evolving market.

"Crown Royal television delivers a richer message than traditional television advertising, in an entertaining context that consumers will actually pay attention to," stated Jerry Knight, Brand Director. "Plus, it’s far more cost effective to produce, and it leverages the investment the brand has already made in sponsorships and events. It’s the smartest media spend we’ve made in years."

"Our Crown Royal fans are truly loyal — there is so much activity around our consumers and this brand that we felt we owed it to fans to share the excitement that’s generated from coast to coast," offered Margaret Luh, Director, Relationship Marketing for the brand. "ID Society built an easy-to-navigate video page that pulls together a significant amount of Crown Royal’s experiential content in a brand-rich environment. They maximized the screen size and optimized streaming technology to showcase the Crown Royal consumer experience in the best way possible."

From a design standpoint, Crown Royal Television seamlessly captures the energy of the Crown Royal brand in a simple intuitive interface that keeps consumers tuned in. The channels cover news and events ranging from the BET Awards to the Nextel Cup Championship Racing, providing engaging content and behind-the-scenes action. More episodes and channels are planned for release throughout the year.

Crown Royal and ID Society offer Crown Royal fans a chance to help.

NYC, September 20, 2005 - With so many affected by the devastation in the Gulf Coast, Crown Royal, part of the Diageo of North America, Inc. portfolio, quickly responded by creating their own fund-raising program, Crown Royal Relief, and ID Society was there to provide online development support.

From now until September 29, 2005, Crown Royal will auction a one-of-a-kind 2004 Chip Collins Custom Crown Royal Chopper motorcycle, with proceeds going towards Hurricane Katrina relief efforts. To participate, fans are encouraged to go to www.crownroyal.com/relief to sign up for a reminder email.

The Crown Royal team approached ID Society to set up a new relief page on the Crown Royal web site and IDS responded immediately. Other agencies, including the Shaw Marketing Group and Sharp Left joined ID Society in donating a portion of their services to this project.

The bike offered has been on display all season long at the Crown Royal Fan Experiential tent that travels to most racetracks during the 2005 NASCAR season. Designed and built by Chip Collins, an up-and-coming bike builder, the bike has already won numerous awards including Easy Riders Best of Show (Houston 2004) and V-Twin 2nd Place at the East Riders Invitational (Atlanta 2004). Chip is very pleased that his art is now going to a worthy cause.

ID Society, in collaboration with Diageo of North America, Inc. and Grey Worldwide, launches the premier interactive World of Tony Sinclair for TANQUERAY Gin.

NYC, August 29, 2005 — As a key part of its digital strategy, the Diageo marketing team for Tanqueray gin challenged ID Society to dramatically upgrade http://www.tanqueray.com, in an effort to contemporize and energize the brand, bringing its clever, sophisticated spokesperson Tony Sinclair to life.

The most innovative online aspect of "Tony’s World" is the interactive drink mixer which invites consumers to a virtual party where they can create, name and save their own Tanqueray drinks. Consumers can customize their bar "scene" by selecting a background and a pose for Tony. They can then create a library of drink recipes and send them to a friend.

Roberto Cruz, Senior Brand Manager for Tanqueray gin states that "ID Society delivered on the challenge, radically contemporizing the look and feel and building a digital "environment" that allows consumers to engage with Tony Sinclair though his bio, TV ads, and through a highly interactive cocktail experience."

Through the drink mixer, consumers select from a variety of ingredients and accessories. The hundreds of possible combinations posed an interesting challenge to ID Society’s Creative and Technology teams, who solved this through extensive use of data transfer between the Flash Player and the database.

"Creating an online experience allowing direct interaction with the re-energized Tanqueray brand was truly a collaborative effort." said Rahul Sabnis, ID Society Creative Director. "The Drink Mixer is an exciting new interface that introduces consumers to the expanding world of Tanqueray gin drinks."

The character and contemporary design of Tony Sinclair were created by Grey Worldwide, NYC for Diageo. Tony is the brand’s current print and TV spokesman — socialite extraordinaire, world traveler who, armed with a witty line and a cocktail shaker, is the master of the mix for Tanqueray gin.

The Tanqueray word and associated logos are trademarks.

For the second year running, AMC asked ID Society to design and develop an online web site to support their Upfront presentations. The site acts as an online media kit that gives potential advertisers a network overview, a selection of programming choices, marketing opportunities, related press, an extensive contact list for all five national offices and an entry point for the sales extranet.

Knowing the importance of utilizing this site as key sales tool, IDS worked quickly and consciously to refresh the online media kit with a new clean identity and a simplified structure and navigation scheme. Along with the uncluttered redesign, IDS developed a homepage Flash movie or vignette that drives viewers directly to upcoming featured stunts and premieres.