ID Society is proud to announce that Co-Founder and CEO, Adam Berkowitz, is a recipient of the Johnnie Walker Blue Label 35 Under 35 Award, an award that celebrates the brightest young minds in various disciplines including art, music, writing, comedy, and design. The award honors those who are leading the way, working to make a difference and setting new standards in their industry.

As part of being chosen for this award, Adam’s achievements are featured in a distinguished coffee table book, alongside the stories of other 35 Under 35 award-winners.

Nauticajeansco.com has been selected by FWA as “Site of the Day” for April 27, 2007. FWA is “an industry recognized award program, established in 2000, showcasing websites who use Cutting Edge Technology, together with Inspirational Ideas, that lead the way for future generations.”

We might be a little too modest to admit we’re “leading the way for future generations”, but we certainly appreciate the recognition!

ID Society won Best in Class at The Interactive Media Awards in the Fashion/Style category.  They won the Award for the design and development of Fashion Rocks 2006 Web site.  Designed to match the sophistication of the event, www.fashionrocks06.com celebrated the relationship between fashion and music and served as a comprehensive source for the hottest news, trends and gossip surrounding Fashion Week. The Interactive Media Awards, sponsored by the Interactive Media Council, recognizes the highest standards of excellence in Web site design and development and honors individuals and organizations for their outstanding achievement. 

ID Society is proud to announce three wins in the Web Technology category of the Create Awards for outstanding work on the design and development of Johnnie Walker’s The Keep Demo and the 1800 Tequila Web site, which were both recognized with the honor of Best Flash Based Site. The Keep was also honored for Best Use of New Technologies. The Create Awards is the top competition for working creative professionals across the nation. Sponsored by Create Magazine, the awards are judged by industry peers and are based on the work’s merit and successful accomplishment of goals.

Nominated for a Webby Award

ID Society is proud to announce their nomination as a finalist for a Webby Award for Giorgio Armani Beauty (www.giorgioarmanibeauty.com). You, the online community, determine the winners of The Webby People’s Voice Awards, by voting for the sites that you believe to be the best in each category. Vote today at http://peoplesvoice.webbyawards.com/register.mhtml . Giorgio Armani Beauty can be found in the Marketplace section under Beauty and Cosmetics. Voting continues through May 5.  Winners will be announced May 9.

ID Society is also an Official Honoree for ID Society (www.idsociety.com), Crown Royal Racing (www.crownroyalracing.com) and Tanqueray - Tony’s World (www.tanqueray.com/tonys_world).

The Webby Awards is the leading international award honoring excellence in web design, creativity, usability and functionality.  Of the more than 5,500 entries submitted, fewer than 20% were distinguished as an Official Honoree. This is the first time ID Society has been nominated for a Webby Award.

NEW YORK, April 4, 2006 - ID Society, a leading strategic, interactive design and marketing agency in New York City, today announced it had won the Web Marketing Association’s 2006 Internet Advertising Competition (IAC) in the Best Catalog Interactive Application category, for its design and development of Giorgio Armani Beauty. The Web site is Giorgio Armani’s first cosmetics and fragrance e-commerce site.

“This is a very competitive category and we are thrilled that our work has been recognized by our peers in such a prestigious organization,” said Jon Winsell, the Director of Strategy at ID Society. “With the continued growth of interactive advertising, we are challenged to keep raising the bar in terms of strategy, creativity and technology.”

Now in its seventh year, the Web Award Competition has become the premier event for web developers and marketers each year and is the only competition that solely recognizes online advertising by industry.

A fully functional e-commerce site, giorgioarmanibeauty.com retains the look, feel and elegance of the Armani brand, while serving as an easy to navigate shopping platform. The site marries the luxury of Giorgio Armani fragrances and cosmetics with exciting new design elements including the unique “Giorgio Armani Beauty Bar,” which allows for an exciting virtual in-store experience by having all products from the range displayed in front of them on a beauty counter as if they were in a retail environment.

ID Society also designed unique experiences at www.giorgioarmanibeauty.com that are not available in a retail environment. Site visitors will have the opportunity to preview story collections and purchase exclusive items on the site – available before their retail debut.  The face designer section also shows how each “look” is created, allowing consumers to easily view proper layering techniques, step-by-step.

“Throughout the design and development of the site, we always kept our eye on the most important aspect of the project - ensuring that the luxury of the brand comes through and provides an elegant experience,” added Winsell.

About ID Society
Founded in 1998, ID Society is an award-winning, interactive marketing and design agency whose clients include Crown Royal, L’Oreal, Tanqueray, ABC Family Network and others.  ID Society specializes in designing strategic online marketing programs that build loyalty and relationships while extending brands to new audiences.  For more information, visit www.idsociety.com.

JUL 2005 - An American Design Award was presented to ID Society for their new Web site (www.idsociety.com) only one month after the site went live in February 2005. This is IDS’ second American Design Award, the first was presented in 2004 for the US Grand Marnier website, www.grandmarnierusa.com. Judges base their scores from a formula consisting of three key ingredients: creativity, effectiveness, and originality of idea. IDS competed against hundreds of agencies around the world, ranking in the top percentile on both occasions.