When Kipling wanted to establish the brand in the USA, they turned to ID Society to develop its first USA Web site. Leveraging guest designer and pop icon Fergie, we created a site that emphasizes the brand’s laid-back, fun lifestyle, appealing to Kipling’s young, casual chic audience. Along with Fergie’s new line, the site also offers an interactive look at their entire line of bags including the If/Basic, City, Club and Gorilla Girlz collections.

The site’s background offers beautifully captured photographs that align well with the spirit of the Kipling lifestyle and express a sense of youth and fun. This new, fresh look successfully engages visitors, helping to increase awareness among an American audience.

The Web site was developed to transform to e-commerce in 2008. For now, a store locator allows visitors looking to purchase a bag from one of the collections now to find the nearest retail outlet.

ID Society have long been proponents of open source software. Much of the work we do for our clients runs on Apache Web servers, using PHP and MySQL.

Our Technology team has recently built a number of projects using the blog publishing software WordPress. Given our long-standing commitment to the use of open source software, when WordPress was lacking features our team needed to deliver, they wrote the functionality from scratch. Now that the team has had a chance to kick the tires and make sure it’s up to snuff, we’ve released the code and it’s available as a plugin download from the official WordPress plugin directory. The plugin allows WordPress moderators to define more than one email address for comment moderation notifications.

Download Comments Notifier.

We recently launched Nautica.com and we’re quite proud of it. The site is built in Flash and is integrated with Nautica’s beautiful advertising campaign imagery to connect users with the brand. We worked hard to ensure the site’s content is separated from the Flash presentation and is therefore accessible via any device that can read XHTML. ID Society built the Web site intending for it to grow into a full e-commerce site in the future, allowing it to offer a more complete online experience.

You can find some of our other work for Nautica below
The Deck Shirt
Nautica Jeans Co.
Live N Jeans

Nauticajeansco.com has been selected by FWA as “Site of the Day” for April 27, 2007. FWA is “an industry recognized award program, established in 2000, showcasing websites who use Cutting Edge Technology, together with Inspirational Ideas, that lead the way for future generations.”

We might be a little too modest to admit we’re “leading the way for future generations”, but we certainly appreciate the recognition!

This May, our CEO Adam Berkowitz will be giving a talk titled “New Business Opportunities with Web Presence: How a strong Web presence leads to increased business for you and your clients” at World Wide Web Washington, brought to you by the Art Directors Club of Metropolitan Washington.

If you’re interested in attending, you can register online.

We recently had another opportunity to work with Nautica Jeans Co., and this time it was on the design and build of promotional and sweepstakes Web site Live N Jeans. The site features video “Webisodes” and exclusive streaming music tracks, and users are encouraged to comment on and share the videos with their friends. The challenge in this project was mixing engaging Flash design for the video content with the open-source, WordPress-powered commenting system.

Check out the site and register for the Live N Jeans sweepstakes for your chance to win a night out on the town with your friends in Los Angeles, Miami, Chicago, or New York City.

ID Society, an award-winning strategic, interactive design and marketing agency, today announced the launch of www.walkersus.com, the official U.S. e-commerce site for Walkers Shortbread, maker of the finest shortbread in the world. The redesigned site dynamically showcases the wide variety of Walkers products and aims to introduce the brand to the growing market of online food shoppers.

WalkersUS.com implements the distinct tartan plaid packaging throughout to reinforce the brand image. Its easy navigation platform enables consumers to purchase any number of products including the traditional shortbread, cookies, oatcakes, snack packs, meringues, and gift tins. The site features a smooth transition from the U.S. site to the corporate site, where additional information on the company is available.

“WalkersUS.com strikes a balance between the needs of a competitive e-commerce site and the rich history of the Walkers brand,” said Philip Colicchio, Director of Project Management, ID Society. “By blending this tradition with a modern feel, IDS is able to bring consumers a luxury shopping experience.”

ID Society built the site using open-source software in order to facilitate growth, accommodate a variety of online promotions, as well as tie in to traditional advertising efforts. The site engages visitors with tradition and history without distracting them from their purchases. Customers can sign up to receive email communications from the brand in order to strengthen that relationship.

“Walkers Shortbread has had e-commerce in the U.S. for years, proving ahead of their time that food products can sell online,” added Mr. Colicchio. “We are helping Walkers take their online sales to the next level by blending technology, creative design, and information architecture that provides multiple points to purchase, all with simplicity and convenience.”

“The redesigned site is a major step in growing our online presence in the U.S.,” said Karen Riley, Corporate Sales & Marketing Manager, Walkers Shortbread, Inc. “ID Society has developed a site that retains the luxury and tradition of the brand, that we believe will generate significant online revenues for Walkers Shortbread. Importantly we are offering this as a service to our consumers who cannot find their favorites in stores. It provides an excellent complement to our Bricks and Mortar customers rather than compete with them.”

ID Society is the interactive agency of record for Walkers Shortbread in the United States. They are one of the latest additions to ID Society’s growing list of consumer product clients that include L’Oreal, Hills Bros. and Hard Candy.

NEW YORK, NY, June 12, 2006 ID Society, an award-winning strategic, interactive design and marketing agency, today announces the launch of www.hillsbros.com, which supports the entire Hills Bros.® brand online for the first time. Hills Bros., a brand known for its coffee and cappuccino instant drink mix, was formerly under the collective Sara Lee Coffee & Tea division, until its recent purchase by Massimo Zanetti Beverage USA, a privately owned coffee company with headquarters in Bologna, Italy.

The indulgent new site marries the rich history and familiarity of the coffee brand with an updated look to acquire and retain a younger cappuccino audience. Hillsbros.com offers a seamless online experience featuring information on each coffee blend and cappuccino flavor, a store locator, preparation tips, company history and recipes that users can engage with in a real way.

“A key design point was to ensure that consumers would continue to recognize the familiar Hills Bros. brand, while providing easy navigation to facilitate site visitors’ ability to locate product in local retail outlets,” said Rahul Sabnis, creative director, ID Society.   “We focus on relationships and empowering consumers to make a connection with the brand.”

Hillsbros.com serves to reinforce the relationship with consumers who have been loyal to the coffee brand for years, while expanding brand awareness of Hills Bros. to a new generation of coffee and cappuccino drinkers.

“The creative and strategic redesign of the Web site successfully showcases the brand’s rich and distinctive taste profile,” said Esperanza Carrion, Sr. Director of Marketing of Hills Bros.  “We are very excited with the launch of the site as it provides a platform to create a forum with our core users, reach new ones, and allow them to be engaged with the many offerings of Hills Bros. An online presence maximizes our marketing efforts and brand initiatives.”

Hills Bros. expands ID Society’s high-profile roster of clients in the consumer packaged goods industry which includes companies from Giorgio Armani Cosmetics to Walkers Shortbread.

About ID Society

Founded in 1998, ID Society is an award-winning, interactive marketing and design agency whose clients include Diageo, L’Oreal, ABC Family Network and others.  ID Society specializes in designing strategic online marketing programs that build loyalty and relationships while extending brands to new audiences.  For more information, visit www.idsociety.com.

NEW YORK, May 8, 2006 - ID Society, a leading strategic, interactive design and marketing agency, today announced that it has won three new accounts, expanding their high-profile roster of clients in the financial, luxury and packaged goods industries. As interactive agency of record, ID Society will implement strategic, online marketing programs uniquely designed to acquire, engage, and retain customers.

The new account wins are:

Fred Alger & Company, Incorporated, New York, NY is a leading asset management firm employing a bottom-up approach in its attempt to identify the fastest growing companies in their respective sectors.

Scott Kay, Los Angeles, CA, is one of the world’s premier jewelry designers and a foremost authority on fine fashion and bridal diamond jewelry. Scott Kay was the first designer to successfully reintroduce America to platinum, revolutionizing the platinum jewelry industry.

Walkers Shortbread, Walkers Shortbread is located in Aberlour on Spey, Scotland, where the Walker family has been producing the world’s finest shortbread and oatcakes for over a hundred years. Walkers Shortbread is Scotland’s leading shortbread manufacturers. In November 2005, Walkers Shortbread was listed number 229 among the fastest growing European companies included in the 2005 Europe’s 500.

"All industries are acknowledging the increased importance of developing a strategic, online marketing campaign," said Adam Berkowitz, Chief Executive Officer, ID Society. "Our clients recognize the balance of creative and revenue driving solutions we bring to the table that support their brands online."

About ID Society
Founded in 1998, ID Society is an award-winning, interactive marketing and design agency whose clients include Crown Royal, L’Oreal, Tanqueray, ABC Family Network and others. ID Society specializes in designing strategic online marketing programs that build loyalty and relationships while extending brands to new audiences. For more information, visit www.idsociety.com.

NYC, February 15, 2006 - ID Society, a strategic interactive design and marketing agency, today announced that it has appointed Adam Paul Manager of New Business. Paul will be responsible for generating new accounts to complement the agency’s expanding roster of high profile clients.

"Adam is charismatic and has the personality that is perfectly suited for our agency and we look forward to the expertise and enthusiasm that he’ll bring to the table," said Adam Berkowitz, Chief Executive Officer, ID Society.

Prior to joining ID Society, Paul was the East Coast Sales Manager at Eyeblaster, a Rich Media Ad serving technology company. Before Eyeblaster, Paul spent six years at WorldNow, where he was part of the team that successfully launched Local Media Network, a network of Web sites for television stations, newspapers and radio stations. In this role, Paul was also responsible for selling advertising inventory to national and regional advertisers across all of those properties. Paul began his career at Rapp Collins Worldwide.

"I’m excited to join an agency that is at the top of its game and consistently delivering creative, innovative edgy campaigns and programs," said Adam Paul.

Adam graduated from the University of Colorado with a degree in sociology and currently resides in New York City.