When Kipling wanted to establish the brand in the USA, they turned to ID Society to develop its first USA Web site. Leveraging guest designer and pop icon Fergie, we created a site that emphasizes the brand’s laid-back, fun lifestyle, appealing to Kipling’s young, casual chic audience. Along with Fergie’s new line, the site also offers an interactive look at their entire line of bags including the If/Basic, City, Club and Gorilla Girlz collections.

The site’s background offers beautifully captured photographs that align well with the spirit of the Kipling lifestyle and express a sense of youth and fun. This new, fresh look successfully engages visitors, helping to increase awareness among an American audience.

The Web site was developed to transform to e-commerce in 2008. For now, a store locator allows visitors looking to purchase a bag from one of the collections now to find the nearest retail outlet.

This entry was posted on Thursday, October 4th, 2007 at 11:00 am and is filed under Announcements, Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.