Jonathan Webb, our President and Chief Creative Officer was selected to be a Digital Jury Member for the London International Awards (LIA), which honors preeminent work in Advertising, Design, and Digital Media. Now in its 22nd year, the LIAs recognize the highest level of creativity and talent in the industry today.

Jonathan was honored to be among the distinguished worldwide Jury Panel, which is comprised of the most talented, recognized and awarded professionals in their respective industries. Grand Prize and Winner Statues will be presented at the Annual Awards Ceremony held in London each November.

When Kipling wanted to establish the brand in the USA, they turned to ID Society to develop its first USA Web site. Leveraging guest designer and pop icon Fergie, we created a site that emphasizes the brand’s laid-back, fun lifestyle, appealing to Kipling’s young, casual chic audience. Along with Fergie’s new line, the site also offers an interactive look at their entire line of bags including the If/Basic, City, Club and Gorilla Girlz collections.

The site’s background offers beautifully captured photographs that align well with the spirit of the Kipling lifestyle and express a sense of youth and fun. This new, fresh look successfully engages visitors, helping to increase awareness among an American audience.

The Web site was developed to transform to e-commerce in 2008. For now, a store locator allows visitors looking to purchase a bag from one of the collections now to find the nearest retail outlet.