ID Society, an award-winning interactive design and marketing agency, today announces the launch of www.nauticajeansco.com. The site, designed to introduce the new “N-Series” jeans online, features compelling video shot in green screen, creating a truly experiential feel that immerses consumers in the cool, hip spirit of the brand.

The unique green screen technology offers consumers a three dimensional view of Nautica Jeans Co.’s entire line of denim, shirts, tees, tops and outer wear based on the look they are going for — very casual, kinda casual or dressy casual.Once an item is selected, the Style Advisor is introduced by offering hypothetical social situations, from a night out in the city, to a weekend get-away to an afternoon at the ballpark. As visitors scroll down they are then offered “The Look” - advice about the appropriate combination of shoes, shirts or tees, pants or shorts to wear for that specific occasion. Additionally, the site offers a zoom-in feature where users are given a more detailed view of the “N-Series” jeans and suggested item pairings.

“The interactive platform engages consumers by involving them in the process of selecting different styles and products based on occasions relevant to their lifestyle,” said Jonathan Webb, Creative Director - President, ID Society. “Developed entirely in Flash, the site also incorporates high-quality creative and sound appealing to tastemakers and brand enthusiasts alike.”

The site was developed to attract and engage trendy males 21+ who are now economically empowered and looking for hip, contemporary styles. While it is not an e-commerce site, nauticajeansco.com does offer consumers a link to Macys.com for those looking to purchase apparel.

“This site raises the bar for other apparel brands,” said Lisa Urrea, Manager, Interactive and Retail, Nautica Jeans Co.”It’s relevant to our core audience, successfully conveys the brand image and is the ideal complement to our offline marketing initiatives for the “N-Series”.