ID Society Launches Alizé Web Site
Spirits importer and marketer Kobrand Corporation and ID Society, an award-winning strategic, interactive design and marketing agency, announced today the launch of www/alize.com. The site enables Alizé, one of the nation’s leading liqueur brands, to deepen brand affinity by connecting each of its liqueur flavor’s unique personality - Original, Sexy, Exotic & Cool - with that of its customers.
The site is visually appealing and blends unique design with key brand messaging, vibrant coloring and sophisticated Flash animation, bringing each Alizé flavor to life. Sexy, elegant images entice the stylish and trendsetting consumer to incorporate the brand into their life and lifestyle: whether it’s a night out with friends, a romantic evening, relaxing on your own, or a girl’s night out.
The site reinforces its sophisticated appeal in its core urban markets, while re-introducing the refreshing taste, moderate alcohol content and exceptional versatility of the brand to the urban market. The site also introduces trendsetting radio and television personality Wendy Williams as the new brand spokesperson for Alizé.
“The site’s creative elements highlight the energy and uniqueness of the brand,” said Jonathan Webb, President and Chief Creative Officer, ID Society. “We’ve also incorporated a strong platform for brand messaging and relationship marketing for their core audience, urban women of legal drinking age.”
The dynamic online experience allows visitors to view the full compliment of Alizé liqueurs which includes Alizé Gold Passion (Original), Red Passion (Sexy), Wild Passion (Exotic) and Bleu (Cool).
“After twenty years in the U.S. market, it was time to re-engage consumers and remind them of the sensational tastes and aromas that have made Alizé one of the hottest specialty products on the market today,” said Michelle Murray, Alizé Brand Director, Kobrand Corporation. “ID Society’s strategic and creative insight has enabled us to cultivate new ways to engage and retain a broader audience, cultivate relationships and leverage key influencers, including our multifaceted marketing relationship with media-powerhouse Wendy Williams.”
To further engage consumers and bring them closer to the brand, the site offers drink recipes as well as listings of local events, adding an important experiential element to the marketing mix. A Join Us section enables Alizé to collect data about their customers and build an online community.
For those less familiar with the brand, there is a section educating consumers on the original Alizé, differentiating Alizé’s premium line of French cognac-based liqueurs from other brands in the category.