ID Society is proud to announce the launch of IDS Broadcast and the enhancement of its word-of-mouth marketing (WOM) services.

IDS Broadcast will be a new division that will offer a full range of end-to-end video services including conceptual development, motion design, post production and editing. With this new Broadcast division, IDS will be one of the first companies to provide green screen video to the internet in the high-profile apparel category. The specialist design firm, Gaucho Design, will be an integrated partner within this new Broadcast division. Gaucho Design brings an array of services and expertise from directing to motion design, from commercials to music videos, from title sequencing to photography.

While ID Society has been developing viral campaigns since 2000, it recognizes the increasing importance of WOM as an added value to the marketing needs of its clients. To further strengthen its capabilities in this type of viral marketing, ID Society has hired a WOM director and will continue to expand its staff with new WOM experts. The team will work with clients to integrate WOM into their overall marketing plans, find key brand influencers, encourage them to communicate relevant brand messaging, and then monitor and measure the impact on the client’s brand.

ID Society, an award-winning interactive design and marketing agency, today announced the launch of www.zymesllc.com, the new Web site for Zymes LLC. Based in New Jersey, Zymes LLC is a recognized leader in the bioscience industry committed to finding new technologies for enhancing the delivery of water-insoluble drugs, nutrients and cosmetics and developing products that bring the benefits of essential coenzyme Q10 (CoQ10) to individuals and the medical community alike.

“Zymes is already a recognized brand in the industry for its patented process for manufacturing CoQ10,” said Jonathan Webb, President and Chief Creative Officer at ID Society. “Our goal is to develop and design a strategically-driven interactive marketing program that offers relevant content and creative vision to attract new customers and further strengthen their reputation as a rising leader in the industry.”

The new Web site is designed to engage strategic pharmaceutical, nutraceutical and cosmeceutical partners while demystifying scientific information for consumers. The site provides visitors with comprehensive information about CoQ10 , the company’s Ubisol-Aqua(TM) solubilization technology their increasing arsenal of exciting, cutting-edge technologies and products, background on its three divisions - skincare, nutraceuticals and pharmaceuticals - as well as ongoing research, news and company history.

“From the beginning, ID Society has had a thorough understanding of our company and our mission. As a result they were able to effectively communicate our business goals online,” said Randi Fain, MD, FCCP, Co-founder, Executive Vice President or Benjamin D. Mamola, Co-founder, Executive Vice President, Zymes LLC. “Moving forward, ID Society will be the lead and go to team for Zymes online strategic direction and positioning.”

Spirits importer and marketer Kobrand Corporation and ID Society, an award-winning strategic, interactive design and marketing agency, announced today the launch of www/alize.com. The site enables Alizé, one of the nation’s leading liqueur brands, to deepen brand affinity by connecting each of its liqueur flavor’s unique personality - Original, Sexy, Exotic & Cool - with that of its customers.

The site is visually appealing and blends unique design with key brand messaging, vibrant coloring and sophisticated Flash animation, bringing each Alizé flavor to life. Sexy, elegant images entice the stylish and trendsetting consumer to incorporate the brand into their life and lifestyle: whether it’s a night out with friends, a romantic evening, relaxing on your own, or a girl’s night out.

The site reinforces its sophisticated appeal in its core urban markets, while re-introducing the refreshing taste, moderate alcohol content and exceptional versatility of the brand to the urban market. The site also introduces trendsetting radio and television personality Wendy Williams as the new brand spokesperson for Alizé.

“The site’s creative elements highlight the energy and uniqueness of the brand,” said Jonathan Webb, President and Chief Creative Officer, ID Society. “We’ve also incorporated a strong platform for brand messaging and relationship marketing for their core audience, urban women of legal drinking age.”

The dynamic online experience allows visitors to view the full compliment of Alizé liqueurs which includes Alizé Gold Passion (Original), Red Passion (Sexy), Wild Passion (Exotic) and Bleu (Cool).

“After twenty years in the U.S. market, it was time to re-engage consumers and remind them of the sensational tastes and aromas that have made Alizé one of the hottest specialty products on the market today,” said Michelle Murray, Alizé Brand Director, Kobrand Corporation. “ID Society’s strategic and creative insight has enabled us to cultivate new ways to engage and retain a broader audience, cultivate relationships and leverage key influencers, including our multifaceted marketing relationship with media-powerhouse Wendy Williams.”

To further engage consumers and bring them closer to the brand, the site offers drink recipes as well as listings of local events, adding an important experiential element to the marketing mix. A Join Us section enables Alizé to collect data about their customers and build an online community.

For those less familiar with the brand, there is a section educating consumers on the original Alizé, differentiating Alizé’s premium line of French cognac-based liqueurs from other brands in the category.