NYC, February 15, 2006 - ID Society, a strategic interactive design and marketing agency, today announced that it has appointed Adam Paul Manager of New Business. Paul will be responsible for generating new accounts to complement the agency’s expanding roster of high profile clients.

"Adam is charismatic and has the personality that is perfectly suited for our agency and we look forward to the expertise and enthusiasm that he’ll bring to the table," said Adam Berkowitz, Chief Executive Officer, ID Society.

Prior to joining ID Society, Paul was the East Coast Sales Manager at Eyeblaster, a Rich Media Ad serving technology company. Before Eyeblaster, Paul spent six years at WorldNow, where he was part of the team that successfully launched Local Media Network, a network of Web sites for television stations, newspapers and radio stations. In this role, Paul was also responsible for selling advertising inventory to national and regional advertisers across all of those properties. Paul began his career at Rapp Collins Worldwide.

"I’m excited to join an agency that is at the top of its game and consistently delivering creative, innovative edgy campaigns and programs," said Adam Paul.

Adam graduated from the University of Colorado with a degree in sociology and currently resides in New York City.

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