Giorgioarmanibeauty.com Is This Year’s Black
ID Society Creates Sleek, Sexy e-Commerce site for L’Oreal’s Armani Cosmetic Line
NYC (January 10, 2006) - ID Society, a strategic interactive design and marketing agency, announces the launch of www.giorgioarmanibeauty.com, which offers Giorgio Armani fragrances and cosmetics for the first time outside of a select number of retail stores.
A fully functional e-commerce site, giorgioarmanibeauty.com is truly unique in the way it retains the look, feel, and elegance of the Armani brand, while serving as an easy to navigate shopping platform. This site is the first time that the entire collection of fragrances and cosmetics from the Giorgio Armani brand will be shown together.
"The Web site aesthetic is a key design point of difference for a cosmopolitan, luxury brand, now accessible to a global audience," said Rahul Sabnis, the Creative Director at ID Society.
The site marries the luxury of Giorgio Armani fragrances and cosmetics with exciting new design elements. For instance, consumers can change "looks" or colors directly on the models as well as in the product views. With lipsticks, for example, once a shade is selected, it changes on the model in real time. Consumers can also peruse all color options to select those just right for their own skin tones and palettes.
In addition to custom experiences, the unique "Giorgio Armani Beauty Bar" allows consumers a truly virtual in-store experience by having all products from the range displayed in a single location. Site visitors will see all products on a beauty counter displayed in front of them, as if they were in a retail environment. The site serves to extend the relationship Giorgio Armani cosmetics has with its dedicated clientele and will serve as an additional door for expanding its retail reach to future devotees.
Ava Huang, VP, Marketing, Giorgio Armani Cosmetics, is pleased with the look and feel of the site. "The most important aspect of this project was to ensure that the luxury of the brand comes through this shopping site and provides an elegant experience."
ID Society also designed unique experiences at www.giorgioarmanibeauty.com that are not available in a retail environment. Site visitors will have the opportunity to preview story collections and purchase exclusive items on the site - available before their retail debut. The face designer section also shows how each "look" is created, allowing consumers to easily view proper layering techniques, step-by-step.
"In creating Internet-only environments for Giorgio Armani cosmetics, the site not only provides an additional purchase outlet but extends brand loyalty and builds relationships with consumers that could not be accomplished at counter in a retail environment," added Jon Winsell, the Director of Strategy at ID Society.