Crown Royal Relief Charity Auction
Crown Royal and ID Society offer Crown Royal fans a chance to help.
NYC, September 20, 2005 - With so many affected by the devastation in the Gulf Coast, Crown Royal, part of the Diageo of North America, Inc. portfolio, quickly responded by creating their own fund-raising program, Crown Royal Relief, and ID Society was there to provide online development support.
From now until September 29, 2005, Crown Royal will auction a one-of-a-kind 2004 Chip Collins Custom Crown Royal Chopper motorcycle, with proceeds going towards Hurricane Katrina relief efforts. To participate, fans are encouraged to go to www.crownroyal.com/relief to sign up for a reminder email.
The Crown Royal team approached ID Society to set up a new relief page on the Crown Royal web site and IDS responded immediately. Other agencies, including the Shaw Marketing Group and Sharp Left joined ID Society in donating a portion of their services to this project.
The bike offered has been on display all season long at the Crown Royal Fan Experiential tent that travels to most racetracks during the 2005 NASCAR season. Designed and built by Chip Collins, an up-and-coming bike builder, the bike has already won numerous awards including Easy Riders Best of Show (Houston 2004) and V-Twin 2nd Place at the East Riders Invitational (Atlanta 2004). Chip is very pleased that his art is now going to a worthy cause.