For the second year running, AMC asked ID Society to design and develop an online web site to support their Upfront presentations. The site acts as an online media kit that gives potential advertisers a network overview, a selection of programming choices, marketing opportunities, related press, an extensive contact list for all five national offices and an entry point for the sales extranet.

Knowing the importance of utilizing this site as key sales tool, IDS worked quickly and consciously to refresh the online media kit with a new clean identity and a simplified structure and navigation scheme. Along with the uncluttered redesign, IDS developed a homepage Flash movie or vignette that drives viewers directly to upcoming featured stunts and premieres.

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