(6/08/05) Cîroc Vodka, a super-premium vodka made exclusively from fine French grapes, launched its new website (www.ciroc.com). With the super-premium vodka category soaring, ID Society was engaged to ensure Cîroc’s internet marketing strategies were executed seamlessly. To distinguish Cîroc from other top-shelf vodkas online, IDS created a consumer-centric site that leverages Cîroc’s quality and unique characteristics to ensure an elegant online experience.

Cîroc’s revised site also resolves a key issue with content imbedded in "Flash" that cannot be read by Search Engines. One of the keys to successful Search Engine Optimization (SEO) is the ability for these engines to find valuable content. The new site utilizes ID Society’s latest Flash Replacement Technology that allows Search Engines to index Flash Macromedia content and uncover the frequency of keywords. This is important in an area such as the Cîroc Vodka recipe section. As a result, certain keywords like "Grapetini" in the recipes section can receive a higher search engine ranking, where www.ciroc.com appears first on Google’s search engine results page.

While still young to the marketplace, Cîroc Vodka is now widely recognized for its most distinguishing ingredients, fine French grapes, grown in the Cognac and Gaillac regions in France. Cîroc is part of the Reserve Brand Group of Diageo, the world’s leading spirits, beer and wine company. Ciroc always reminds consumers to "Be Discerning. Drink Responsibly."

This entry was posted on Wednesday, June 8th, 2005 at 12:00 am and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.