ID Society

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Client Projects:

• USA Films Interactive Screensavers

USA Films Interactive Screensavers

USA Films wanted to innovatively promote new feature films. ID Society worked with the company to create a series of four interactive screensavers, each developed with an original design based on the film being promoted, containing animated graphic information and a link to each film's promotional Web site.

The screensavers drove viewers to the movie's Web site and deepened their impression of the film. The screensavers were distributed online and burned onto a CD-ROM for promotional event giveaways. USA Films became Focus Features in 2003.