Ready to Tanqueray? If you live in New York, no doubt you have seen the bright green ads spattered all over subways and bus stops featuring Tanqueray's own Tony Sinclair, the debonair man who can toast a cocktail like no other. Tony is inviting, cool, hip, and he knows how to keep a party alive. As new spokesperson for Tanqueray London Dry Gin, the Tanqueray team wanted to properly introduce Tony to their growing, sophisticated target market by launching an online promotion, the London Getaway Sweepstakes. ID Society re-designed World of Tanqueray (www.tanqueray.com) and added pages allowing visitors a chance to get to know Tony Sinclair featuring his ad campaigns, a photo gallery and his favorite albums. Using smart callouts on the homepage, visitors can click directly to the sweepstakes entry form.
