The Ravens were looking to expand on the success of their website, and create greater fan loyalty through leveraging the site content in an application that would reside on fan's computers. ID Society recommended linking a Dynamic Desktop Application (DDA) to the Web site Content Management System (CMS). This application, once downloaded from the site, installs itself as a dynamic screensaver that refreshes with the latest Ravens news, stats and other Web site content, every time it starts up.
Features of the Baltimore Ravens DDA include:
• Update all screensaver content through the included CMS and an internet connection
• Content refreshes on-the-fly right from the user's desktop without opening a browser
• Information and preferences can be set by user
• Add Wallpaper, Icons, and Desktop Themes
• Send To A Friend
• Events Calendar and Schedule
• Rotating Desktop Wallpaper
• News Delivery
• Photos and Advertisements
• Video and Audio
• Trivia and Polls
• Tie in or push to Bulletin Board