Clients
ID Society Steers Nautica Online
Nautica turned to ID Society for help in elevating its brand online. Centered on the "Navigate Life" tagline, ID Society created a unique site featuring an interactive home page displaying a mosaic of Nautica's beautiful advertising imagery. Forming a map of the world, the mosaic reinforces Nautica's global appeal while allowing consumers to navigate through the vast array of Nautica products.
ID Society has created a destination for consumers to explore and engage with the active, adventurous lifestyle of the Nautica brand. Although consumers cannot yet purchase products directly from Nautica online, the site was architected to become e-commerce-enabled in the near future. In the meantime, a Store Locator allows consumers to find Nautica products at a local retail outlet in their area.
