ID Society and MTV have been working together since 2001, creating interactive promotions attracting viewers, predominately college students, to the MTV Web site. The relationship started with a simple animated flash movie for the Video Music Awards 2001 that was featured on the MTV homepage to drive traffic to the MTV VMA site. With attributed success, MTV has continually relied on ID Society to design landing pages, micro-sites, games, sweepstakes templates and banner campaigns for many co-branded internet marketing promotions.
