ID Society

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Client Projects:

• VMA Flash Movie
• MTV Interactive Promotions

VMA Flash Movie

MTV hired ID Society to develop an online design for the Web site of the Video Music Awards (VMA.com) that would engage viewers and generate interest in the television program.

The project was to be developed in Flash animation, to complement the look and feel of the existing Web site, and to emulate the musical artists' creativity by making the site more dynamic. ID Society had to provide a Flash solution that did not require excessive digital memory, since that would slow down the site and deter visitors, and complete the project within a small window of time with the awards show only weeks away.

ID Society executed the design rapidly and deployed an innovative animation targeted to the style and tempo of the musical audience expected to watch the awards show.