ID Society

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Client Projects:

• Kipling USA

KIPLING LOOKS TO ID SOCIETY FOR FIRST USA WEB SITE

When Kipling wanted to establish the brand in the USA, they turned to ID Society to develop its first USA Web site. Leveraging guest designer and pop icon Fergie, ID Society created a site that emphasizes the brand's laid-back, fun lifestyle, appealing to Kipling's young, casual chic audience. Along with Fergie's new line, ID Society developed the site to offer an interactive look at their entire line of bags including the If/Basic, City, Club and Gorilla Girlz collections.

The site's background offers beautifully captured photographs that align well with the spirit of the Kipling lifestyle and express a sense of youth and fun. This new, fresh look successfully engages visitors, helping to increase awareness among an American audience.

The Web site was developed to transform to e-commerce in 2008. For now, a store locator allows visitors looking to purchase a bag from one of the collections now to find the nearest retail outlet.