ID Society

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Client Projects:

• Johnnie Walker Web Site
• Johnnie Walker: The Keep 2.0

Johnnie Walker Web Site

The Johnnie Walker Striding Man keeps walking no matter what he encounters, so when Diageo asked ID Society to build him a Web site, IDS ran to meet the challenge. Working closely with Relationship Marketing partner SMG, IDS designed and built an online home for the Johnnie Walker Striding Man Society.

Using Macromedia Flash to convey fluid motion and sleek design, JohnnieWalker.com entices visitors to interact with the brand while collecting valuable information about Johnnie Walker customers. The site embodies the same spirit as the Striding Man himself - smooth and sophisticated with more than a hint of Scottish charm.

To add value, IDS created a digital download to reward Striding Man Society members. "The KEEP" is a Dynamic Desktop Application - a free, three-in-one computer application that expands the functionality of PCs while branding Johnnie Walker on members' computers. It allows users to save favorite URLs for quick and easy access and the brand team to send special offers and messages directly to the loyal consumer. Fans love the utility and design of this Johnnie Walker reward.

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