The Jewish National Fund (JNF) hired ID Society to further the company's vision by conceiving, designing and developing an online component to raising donations. JNF wanted the ability to track and analyze captured data for future opportunities to sell other products and services to existing and future clients.
ID Society developed their online presence to enable JNF donators to perform secure donations and allow the Jewish National Fund to reach a broader audience. Specifically, ID Society developed an ecommerce application that allows JNF to send personalized certicates for users who donate trees, water or books on behalf of their family, friends, loved ones, etc.
The strategic advantage was that the site could clearly educate potential donors on their options for donating gifts, making their contribution more tangible. Contributions remained secure and confidential so people could visit the site at their leisure. Donors could be tracked and contacted for future opportunities.