ID Society

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Client Projects:

• E-Commerce Web site

E-Commerce Web site

Hard Candy is a leading provider of teenage cosmetic products. They sought out ID Society to increase the number and profitability of purchases made online. At the time, Hard Candy was relying on a third party to provide ecommerce capability, and that arrangement reduced the profitability of purchases made through their Web site.

ID Society designed and developed an online store for Hard Candy that let consumers easily shop for products and then purchase them securely. The site was restructured to be more product-focused so that users could nd items more quickly.

With improved user experience, visitors were more likely to re-visit the site and make additional purchases.