ID Society

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Client Projects:

• Crown Royal Television Site
• Crown Royal Racing Site
• Crown Royal Web Site

Crown Royal Web Site

In 1939, Crown Royal Whisky was created to commemorate the first Canadian visit by Britain's King George VI and Queen Elizabeth. Since then, this brand of premium spirit has continued to treat consumers like royalty.

To extend this tradition into the brand's interactive marketing programs, Crown Royal turned to ID Society. As an agency partner, we use creative interactive technology to help enable the success of Crown Royal's relationship marketing program.

We started by designing a Web site to reward Crown Royal consumers with the kind of experience expected from a brand that puts consumers first. Central to our efforts is the Society of the Crown, a free membership program for devoted customers who want to share their appreciation of Crown Royal with other loyal enthusiasts.

As a center for the brand's relational marketing efforts, we attract registrants through online promotions, engage consumers with online activities and help spread a branded buzz with an online store. We keep consumers up-to-date with Crown Royal's latest news with regular member communications and activities.

Our efforts to reach consumers have put the "crowning" touch on an already royal brand.

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