After launching their premiere site in 2003, Cîroc Vodka's growth and new packaging required an update to the Web site. To re-align itself with its growing consumer base, IDS refreshed the site's images and content and presented new internet marketing strategies, campaigns and promotions. ID Society, already a veteran to Cîroc Vodka's online marketing needs, created a consumer-centric Web site design that illustrated the luxury lifestyle typical of Cîroc consumers. Cîroc Vodka's chic and sassy martini recipes highlight the elegance and sophistication of the brand, inviting visitors to share their cocktail creations with others. ID Society's Flash Replacement Technology ensured that recipes and content appearing in Flash were still accessible to search engines, making search results on recipe keywords very Cîroc friendly. The resulting site is a rich brand experience with crisp imagery and colors that ties directly to Cîroc's annual marketing communications and campaigns.
