ID Society

Choose Client: ------------------- 1800 Tequila Alizé ABC Family AMC Network Audemars Piguet Baltimore Ravens Blumenfeld Development Group BMI Bulleit Bourbon Captain Morgan's Ciroc Vodka Columbia House Crown Royal Elizabeth Arden Flip.com Hard Candy Hills Bros. Jewish National Fund Johnnie Walker Kipling KPMG Lifetime Network March of Dimes MTV Nautica Nautica Jeans Co. Sarah Brightman Spector Group Tanqueray TAO Restaurant Tishman Speyer USA Films USA Networks VO and VO Gold Whiskey Zymes

Client Projects:

• Captain Morgan Viral Email Campaign

Captain Morgan Viral Email Campaign

Once Captain Morgan was acquired by Diageo in 2001, the Original Spiced Rum wanted to devise a campaign that would drive acquisition efforts and set up a foundation for future direct marketing communications. With only 6 weeks to complete a campaign, ID Society pulled together their strategy team to create the Captain Morgan "Wanna Party" Sweepstakes. The campaign was based around a viral (send to a friend) component, targeting the twenty-something market who could create their own dream party choosing a venue, music and hostess and then submit a Guest List inviting their friends through Email to register. The site used Macromedia Flash to create an interface through which users could visually manipulate screen images and music to custom-design their ultimate party in real-time. Within 3 months of its initial launch, the campaign had generated a return opt-in rate of more than 40%. The campaign was featured on Web sites affiliated with magazines such as Men's Journal, Maxim, Details and was written up in Yahoo Magazine.