BMI Entertainment is the largest representation of songwriters in the world. BMI hired ID Society to take their existing PowerPoint Presentation and turn it into a captivating sales tool. The goal of the new interactive presentation was to enable BMI sales representatives to educate general managers on services offered, which in turn would generate more sales opportunities.
BMI's previous PowerPoint presentation offered no visuals, movement or sound and allowed only very slow navigation. ID Society's upgrades to the presentation included intuitive design and rapid navigation. The new presentation increased BMI's ability to deliver more information on broad topics and thus more effectively promote their services, resulting in a much more accessible and efficient sales instrument.