ID Society

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Client Projects:

• Audemars Piguet Incentive Program

Audemars Piguet Incentive Program

Audemars Piguet, a Swiss based luxury watch manufacturer, wanted to implement a new sales incentive program for its retailers. Their concept was to create a MVP Club, offering retailers points (based on sales) redeemable for incentives.

ID Society worked with Audemars to construct a cross-platform CD-ROM presentation to showcase the sales incentive program, which was distributed to all retailers. ID Society used Flash motion graphics to animate the watches and create an interactive display that shared product information as well as the terms and conditions of the program. 5,000 copies of the CD-ROM were distributed.

Interestingly, the program also had an online component that allowed sales representatives to track their sales progress through an intranet. Audemars was very pleased with the results and reported a significant increase in sales.