ID Society

Choose Client: ------------------- 1800 Tequila Alizé ABC Family AMC Network Audemars Piguet Baltimore Ravens Blumenfeld Development Group BMI Bulleit Bourbon Captain Morgan's Ciroc Vodka Columbia House Crown Royal Elizabeth Arden Flip.com Hard Candy Hills Bros. Jewish National Fund Johnnie Walker Kipling KPMG Lifetime Network March of Dimes MTV Nautica Nautica Jeans Co. Sarah Brightman Spector Group Tanqueray TAO Restaurant Tishman Speyer USA Films USA Networks VO and VO Gold Whiskey Zymes

Client Projects:

• AMC 2005 Online Media Kit
• AMC/WE 2004 Upfront Presentation

AMC 2005 Online Media Kit

For the second year running, AMC asked ID Society to design and develop an online web site to support their Upfront presentations. The site acts as an online media kit that gives potential advertisers a network overview, a selection of programming choices, marketing opportunities, related press, an extensive contact list for all five national offices and an entry point for the sales extranet.

Knowing the importance of utilizing this site as a key sales tool, IDS worked quickly and consciously to refresh the online media kit with a new, clean identity and a simplified structure and navigation scheme. Along with the uncluttered redesign, IDS developed a homepage Flash movie, also called a vignette, that drives viewers directly to upcoming featured stunts and premieres.

View Project