ID Society

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Client Projects:

• Go On! Alizé.com

Go On! Alizé.com

Alizé turned to ID Society's extensive experience energizing spirits brands online, as the brand of premium cognac-based liqueurs narrowed their focus on their core consumer base of younger females in the urban market. A new Web site was the first step to positioning the brand within the competitive cordials and exotic liqueurs category.

The new Alizé Web site, www.alize.com, was designed to appeal to the younger, female urban market using vibrant, relatable imagery that reinforces the refreshing taste, exotic flavors and versatility of the liqueurs. ID Society's flash-replacement technology allows all text content within the Flash media to be fully indexed by Search Engines. Users also have multiple opportunities to interact with the fun, event-driven brand through the site by viewing extensive event coverage, signing up to receive exclusive news and offers, and learning how to incorporate the taste of Alizé into their lives.