ID Society

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Client Projects:

• 1800 Tequila Web site

1800 Tequila Web site

With more than three decades of market placement in the U.S., SKYY Spirits wanted to create a site that would reposition 1800 Tequila as the “trade-up” tequila of choice.  They approached ID Society with the challenge of maintaining the brand’s sophistication and building a strong platform for brand messaging and relationship marketing.

The 1800 Tequila endeavor represents the culmination of several years of technical development at IDS.  The site, developed in Flash to convey the energy of the brand, includes technology that allows all text content within the Flash media to be fully indexed by Search Engines, as well as provide content for mobile device browsers.  The significant amount of video and audio content is Flash media that is optimized to ensure the best search results.  In addition, all frequently changing portions of the site (recipes, promotions, etc.) have content that is administered through XML files, allowing the brand to update these sections as required by their marketing efforts.

The Web site has a new feel that conveys the sophistication of 1800 Tequila. An animated demonstration instructs consumers how to use the bottle top as a shot glass, an exciting piece of the brand’s folklore.  The site announces new products, including the ready-to-drink bottles – pre-mixed margaritas with 1800 Tequila in the mix.  By keeping consumers aware of local promotions and events, the site further leverages offline marketing activity, and drives the user to the Web to learn more about the product.