As the CEO and Co-Founder of ID Society, Adam leads through example, cultivating deep relationships with clients and reinforcing a work environment that strikes the right balance between casual and professional. He has served as the initial contact for most of ID Society's clientele. Prior to founding ID Society, Adam served as the chief marketing representative at one of the largest counter surveillance companies in the world, where he successfully launched the company's first Web site in 1996. Adam adheres to the philosophy that the quality of business results from the quality of relationships, a belief reflected by ID Society's history of awards, accolades and expert panel participation as well as its long-standing clients.